The client is seeking an accomplished VP of Marketing to lead brand strategy and promotional efforts within the consumer health and wellness space. This high-impact role will shape public perception and support long-term growth by spearheading marketing, communications, and brand-building initiatives. As part of the executive team, the VP of Marketing will collaborate closely with sales, product, and digital partners to elevate brand positioning across both B2B and B2C channels.
Key responsibilities include partnering with executive leadership to set a cohesive marketing vision aligned with company-wide goals, and developing multi-channel brand strategies to drive market penetration and brand equity. The role will oversee internal and external communications, public relations, advertising, and content creation, while leading promotional tools and campaigns for new product launches, customer engagement, and trade show events. The VP of Marketing will also guide competitive and market research efforts, translate insights into actionable strategies and customer segmentation, and measure and report ROI to optimize budgets and resources.
The ideal candidate will bring a bachelor’s degree in marketing, business, or a related field, with an MBA preferred, and at least senior-level marketing leadership experience (5+ years) in relevant consumer categories such as CPG, consumer health, or wellness. They should have a proven record of building brand strategies that deliver measurable growth across retail and digital platforms, strong knowledge of consumer behavior and competitive positioning, and demonstrated leadership in building and mentoring marketing teams while managing external agencies and cross-functional partners. Familiarity with product development, promotional campaigns, and navigating compliance within regulated consumer sectors is expected.