the client is seeking a VP of Marketing to build and lead the marketing function in a hands-on leadership role that combines strategy and execution. The position owns end-to-end go-to-market activities, including brand positioning, messaging, marketing communications, demand generation, content, events, and sales enablement. The VP of Marketing will partner closely with sales, product, and data teams to translate complex ad tech capabilities into clear, compelling narratives for brand marketers, agency leaders, and programmatic buyers, and will connect go-to-market priorities with the broader global brand.
Key responsibilities include defining and executing the overall marketing strategy, including go-to-market plans across managed service and programmatic channels, as well as building, mentoring, and leading a multi-disciplinary marketing team spanning content, demand generation, product marketing, design, and events. The role will own the narrative around advertising capabilities and translate technical innovations into buyer-relevant stories, while leading demand generation programs intended to deliver qualified pipeline to sales through digital campaigns, thought leadership, webinars, and field marketing. The VP of Marketing will also develop sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership, and manage the company’s presence at key industry events.
The VP of Marketing will collaborate with a global team to maintain consistent brand architecture while adapting messaging for local advertiser markets, and will oversee marketing analytics and reporting to optimize spend, measure campaign effectiveness, and demonstrate marketing ROI to leadership. The role is expected to stay ahead of industry trends related to privacy, AI in advertising, programmatic evolution, and signal-based targeting, translating those shifts into marketing opportunities. Requirements include 10+ years of marketing experience with at least 5 years in a leadership role, strong experience scaling marketing teams in high-growth B2B environments, a solid understanding of the programmatic advertising ecosystem and measurement, experience marketing AI-powered or data-driven products to enterprise buyers, strong writing and design/brand consistency judgment, analytical capability to drive strategy with data, budget and agency management experience, and comfort operating in a fast-paced environment while working cross-functionally.