The client is seeking an experienced VP of Growth Marketing to lead the development and execution of its growth strategy, with responsibility for accelerating customer acquisition, improving conversion, and driving sustainable revenue growth. This senior leadership role oversees key areas of the marketing function, including growth and product marketing, ensuring activities across the customer journey align with broader commercial objectives.
the VP of Growth Marketing will build a scalable, data-led growth engine that strengthens demand generation while improving activation, adoption, and ongoing customer engagement. Working cross-functionally with commercial, product, and customer teams, they will identify opportunities to optimize performance across the funnel and maximize long-term customer value, using a rigorous approach to performance measurement, experimentation, and optimization.
Key responsibilities include defining and leading a multi-channel growth strategy for qualified demand and pipeline support; overseeing performance across digital acquisition channels such as paid media, organic search, conversion initiatives, email, partner-led campaigns, and emerging channels; and continuously evaluating results to reallocate investment based on efficiency and commercial impact. The role also establishes marketing performance metrics and measurement frameworks, supports attribution and forecasting alignment with Sales, Finance, and Revenue Operations, and develops lifecycle and account-based marketing programs to strengthen retention, engagement, adoption, and expansion within strategic enterprise accounts.