The client is seeking a Vice President of Marketing to lead and scale the entire marketing function as the senior-most marketing leader. This is a player-coach role that combines strategic leadership with hands-on execution across brand and creative, performance and growth marketing, lifecycle and retention marketing, social/content/community, creator and partnership marketing, and PR/communications. The VP of Marketing will partner with the CEO and the executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.
Key responsibilities include owning and evolving the brand across consumer touchpoints, leading creative strategy for paid, organic, and lifecycle channels, and building an integrated marketing calendar with consistent creative standards. The role owns DTC growth and full-funnel performance, fostering a testing and optimization mindset, tracking key metrics such as MER, CAC, LTV, ROAS, and attribution, and managing marketing budgets and inputs to business forecasting. It will also build and scale lifecycle and retention programs, improve repeat purchase rate and customer lifetime value through segmentation and personalization, and lead organic social strategy.
The VP of Marketing will strengthen community engagement and brand affinity, scale creator, athlete, ambassador, and partnership programs into meaningful growth channels, and own PR strategy, brand storytelling, and cultural relevance initiatives. It will partner closely with ecommerce leadership on CRO, PDP optimization, and customer experience improvements, lead go-to-market strategy for product launches and major campaigns, and support international expansion efforts. Leadership responsibilities include building, leading, and developing a high-performing marketing organization, managing agencies and external partners, and collaborating cross-functionally with Product, Finance, Operations, Supply Chain, and Ecommerce; qualifications include extensive marketing experience with senior leadership capability, demonstrated strength across brand and performance marketing, experience scaling DTC or omnichannel consumer growth, and the ability to grow teams and partnership-driven programs, with international expansion experience and ecommerce marketing platform familiarity as preferred.