Our client is seeking a Vice President, Canadian Sales to lead the development and execution of the company's national sales strategy. This position, based in Metro Vancouver and reporting to the CEO, will be responsible for providing strategic and operational leadership across inside sales, outside sales, showroom sales, and business development. The Vice President will focus on revenue growth, market share expansion, and customer retention by reshaping the sales team, implementing disciplined processes, developing leaders, and creating predictable pipeline and profitable growth. The successful candidate will be tasked with transforming the sales organization from a reactive, order-taking model to a proactive business development and consultative selling culture through effective coaching, training, process implementation, and leadership.The ideal candidate for this role will be a builder and driver, not a maintainer, with a focus on doubling the business over time. Key priorities include assessing and reshaping the sales team, installing disciplined processes and accountability, developing leaders, creating predictable pipeline and profitable growth, and building commercial capability. The Vice President, Canadian Sales will play a crucial role in driving our client's growth plans and will be a key member of the senior leadership team.