The Vice President, Sales will play a crucial role in driving revenue growth for our client across Canada and the United States. Reporting directly to the General Manager, this leader will oversee a national sales force and be responsible for expanding distribution networks, increasing market share, and improving customer satisfaction. By translating strategic priorities into actionable sales initiatives, the VP will streamline processes, refine pricing strategies, and ensure alignment with broader business objectives to facilitate scalable growth in both residential and commercial markets.The ideal candidate will have a proven track record of success in sales leadership roles, with experience in managing large sales teams and driving revenue growth in a competitive market. Strong strategic thinking and analytical skills are essential, along with the ability to develop and implement effective sales strategies to achieve business objectives. The VP, Sales will need to be a collaborative leader, capable of building strong relationships with internal and external stakeholders to drive results and foster a culture of continuous improvement within the sales organization.