The client is seeking an experienced Vice President of Marketing to lead the development and execution of its marketing strategy and to drive brand awareness, demand generation, customer acquisition, and revenue growth across a global market. This is a strategic leadership role for a commercially minded marketing executive who can build and scale a high-performing marketing function and deliver measurable business impact.
The successful candidate will shape go-to-market strategy, positioning, and brand by leveraging data, technology, and market insights to identify growth opportunities and strengthen competitive advantage. Working closely with senior leadership and cross-functional stakeholders, they will ensure marketing initiatives are aligned with sales, product, customer, and broader business objectives. The role is suited to a data-driven and creative leader who can balance long-term strategic planning with hands-on execution in a fast-paced, high-growth environment.
Key responsibilities include developing and executing a comprehensive marketing strategy to support revenue growth, customer acquisition, market expansion, and long-term objectives; owning go-to-market marketing strategy with clear positioning and differentiated messaging; leading demand generation and growth marketing initiatives that generate qualified pipeline; and defining and evolving brand strategy, messaging, and market presence. The role also includes leading, mentoring, and developing the marketing team; partnering with sales to improve lead management and conversion; collaborating with product and other teams on product positioning, launch strategies, and sales enablement; using customer research and performance data to inform strategy; and overseeing marketing technology and CRM-related integrations to improve effectiveness, attribution, visibility, and scalability.