Our client is a progressive beauty brand that develops clinically validated skincare and nutricosmetics designed for visible skin transformations. The client is seeking a Vice President of Marketing to drive the strategic vision and execution of marketing initiatives that strengthen brand presence, deepen customer engagement, and improve sales performance, with a particular focus on eCommerce and digital advertising.
The Vice President of Marketing will develop and implement comprehensive marketing strategies to increase brand visibility and market penetration. Key responsibilities include leading marketing operations across creative and content functions such as graphics, social media content, marketing collateral, and search-focused initiatives including SEO and SEM. The role will also oversee eCommerce initiatives and digital advertising campaigns intended to drive traffic and sales.
In addition, the Vice President of Marketing will guide and mentor the marketing team to achieve performance goals and will collaborate with external PR agencies to support social media and influencer marketing efforts. The ideal candidate will have a strong background in the beauty or nutrition industries, demonstrate innovative and results-driven leadership, and be agile in execution. Requirements include at least 10 years of marketing experience, proven experience managing a marketing team and multi-channel campaigns, strong digital marketing platform knowledge, and excellent communication skills with the ability to build relationships with stakeholders.