The ideal candidate for this role will be a strategic and ambitious leader with a proven track record of elevating institutions through industry best practices and market trends. They must be open to ideas and insights from campus partners, integrating them into a cohesive enrollment strategy. Key assets for this position include identifying new growth opportunities, leveraging data and technology for optimal results, collaborating with central marketing for integrated strategies, and guiding strategies to exceed net tuition revenue goals while emphasizing the university's financial strength and student experience. Understanding and appreciating the university's mission, culture, and student-centric approach to education is crucial, as is being a team player in a collaborative and relationship-driven environment. Personal engagement with students and families, along with a commitment to treating all individuals with care, dignity, and respect, are essential for success in this role.The successful candidate will need to work closely with campus partners, central marketing, and senior leadership to develop and implement effective enrollment strategies that support recruitment efforts and differentiate the university from competitors. They must have a strong understanding of the university's mission and culture, as well as a commitment to providing a high-quality student experience. Collaboration, authenticity, and a genuine interest in engaging with students and families will be key to thriving in this role. The VPEM will play a crucial role in guiding the university towards achieving its enrollment and revenue goals, while maintaining a focus on the institution's financial stability and commitment to student success.