Opportunity Details

Vice President of Brand Strategy and Innovation
Posted: 05/01/2026
Client name: Client Name Text
Job Function: Other
Source: Source Text
Location: Rockville, Maryland, United States
Posted: 05/01/2026
Description

The client is seeking a Vice President of Brand Strategy and Innovation to lead innovation, brand, and product development efforts across all divisions of the organization. This executive role requires a visionary leader with a passion for building unforgettable brands and developing breakthrough products. The ideal candidate will have a strong business acumen, blending consumer insight, market research, and cross-functional leadership to shape compelling brand identities and deliver bold innovation. The position offers a competitive base salary range of $220,000-$240,000, plus bonus potential, comprehensive health, vision, and dental benefits, and the opportunity to lead brand strategy across multiple divisions.

Requirements for the Vice President of Brand Strategy and Innovation role include 5+ years of brand/product development management experience within the contract food service sector, a Bachelor's degree in marketing, business, or a related field (Masters preferred), and a proven track record of developing and executing high-performing brands. Responsibilities include leading the creation of brand identity, collaborating across departments, monitoring brand equity and budgets, inspiring internal teams, and conducting market research to inform strategic branding decisions. The client, through their recruiting partner Brian Menzie, is committed to providing world-class customer service, navigating labor laws, ensuring all viable candidates are considered for roles, and valuing uniqueness and diversity in their team.

Goodwin Recruiting, the recruiting partner for the client, is dedicated to core values and helping clients navigate labor laws while ensuring all viable candidates are considered for roles. They evaluate candidates based on knowledge, skills, and abilities that meet position requirements, aiming to open doors and change lives. Goodwin Recruiting values diversity and uniqueness in their team, striving to bring innovative perspectives to the table. They are proud of their efforts to identify a broad slate of candidates and have many hiring success stories to share.

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