The Vice President will be responsible for providing leadership in destination marketing, brand strategy, communications, digital transformation, media relations, and audience insights. They will work closely with the Executive Leadership Team to shape our client's strategic direction and ensure that marketing investments result in increased visitation, room nights, delegate attendance, and visitor spending. The successful candidate will lead the development and implementation of integrated marketing and communications strategies to enhance Ottawas reputation as a vibrant, year-round destination. Additionally, they will serve as a senior spokesperson for the organization, representing our client in national and international media and promoting the city through compelling destination storytelling.Reporting to the Executive Vice President & Chief Marketing Officer, the Vice President will play a critical role in driving our client's marketing initiatives and ensuring measurable economic outcomes. They will be responsible for overseeing various aspects of marketing and communications, including brand strategy, digital transformation, and media relations. The ideal candidate will have strong leadership skills, a strategic mindset, and the ability to effectively communicate Ottawas unique offerings to a global audience. This role offers the opportunity to shape our client's reputation as a premier destination and contribute to the city's economic growth through innovative marketing strategies.