The Vice President of Marketing will be responsible for overseeing both traditional and digital marketing efforts to ensure a seamless experience for customers across all platforms. This includes managing marketing technology platforms and integrating them to improve personalization and campaign effectiveness. The role will be based at our client's head office in Bedford, Nova Scotia, with occasional travel required.Reporting directly to the Chief Strategy Officer, the VP will play a key role in developing and implementing marketing strategies to drive growth and enhance the overall customer experience. They will also be responsible for leading marketing initiatives in our client's facilities, messaging, and across emerging digital solutions such as ecommerce and apps. The successful candidate will need to have strong leadership skills, a strategic mindset, and a proven track record in both traditional and digital marketing.