The Vice President, Marketing at COBS Bread will report directly to the President and be responsible for providing strategic leadership in all brand, marketing, and customer engagement activities in Canada and the USA. As a key member of the Executive Team, this individual will be instrumental in shaping the company's growth agenda and ensuring that marketing initiatives have a measurable impact on the business and brand value. The Vice President, Marketing will lead the development and execution of integrated marketing strategies to drive sales growth, enhance brand equity, and support franchise partners across Canada.The role will involve overseeing brand management, digital platforms, ecommerce, campaign development, product marketing, customer communications, local area marketing, loyalty programs, and public relations. The Vice President, Marketing will be responsible for developing and implementing marketing strategies that support the recruitment and success of franchise partners, as well as driving strong sales growth and building enduring brand value. This position offers the opportunity to play a key role in shaping the marketing direction of a successful company and contributing to its continued growth and success in the Canadian and US markets.