The Vice President, Marketing at our client will report directly to the President and be responsible for providing strategic leadership in all brand, marketing, and customer engagement activities in both Canada and the USA. As a key member of the Executive Team, this individual will play a crucial role in shaping the company's growth agenda and ensuring that marketing initiatives deliver measurable business impact and enduring brand value. The Vice President, Marketing will lead the development and execution of integrated marketing strategies that drive strong sales growth, elevate brand equity, and support the recruitment and success of franchise partners across Canada.The role includes overseeing brand management, digital platforms, ecommerce, campaign development, product marketing, customer communications, local area marketing, loyalty programs, and public relations. The Vice President, Marketing will be responsible for developing and implementing marketing strategies that support the overall business objectives of our client. This individual will work closely with cross-functional teams to ensure alignment and consistency in marketing efforts, ultimately driving business growth and enhancing the brand's presence in the market.