The Vice President of Marketing will play a key role in strengthening the Bouclair brand and driving its growth by providing strategic leadership and direction. Reporting directly to the President and CEO, this individual will be responsible for defining the overall marketing strategy, ensuring alignment with business goals, and fostering a customer-centric approach. While the marketing team handles day-to-day activities, the VP of Marketing will focus on driving performance, strategy, collaboration across functions, and leading the team.The ideal candidate for this role will be a strategic thinker with strong analytical skills, capable of making data-driven decisions to drive growth and ensure marketing initiatives are in line with business objectives. This position requires a leader who can provide direction and guidance to the marketing team, while working closely with other departments to achieve overall company goals. The VP of Marketing will have the opportunity to make a significant impact on the brand and contribute to its success through innovative marketing strategies and effective leadership.