The Vice President role at our client is a key position within the organization, reporting directly to the CEO and serving on the Executive Leadership Team. The VP will be responsible for shaping enterprise strategy, modernizing marketing capabilities, and strengthening the organization's connection to members and communities. This is a critical time for our client as they adapt to changing member expectations, advancements in digital and data, and a rapidly evolving mobility and services landscape. The successful candidate will need a unique combination of commercial acumen, customer insight, and enterprise leadership skills. They should have experience leading membership, subscription, loyalty, or customer-based business models, with a focus on pricing, retention, and member economics. The ideal candidate will be able to shape enterprise strategy at the Board level while also optimizing growth systems and marketing performance on the ground. They should have experience leading organizations through transformation and possess a deep understanding of digital marketing, analytics, personalization, and martech ecosystems. The VP should have a collaborative leadership style and the ability to influence across teams and functions.The VP will be responsible for leading the organization's membership growth strategy throughout the member lifecycle, driving measurable outcomes in acquisition, retention, engagement, and revenue performance. They will work to strengthen brand relevance, trust, and market differentiation, while building data-driven and digitally enabled marketing capabilities. The successful candidate will collaborate cross-functionally with operations, commercial teams, digital, analytics, and leadership to position the organization for continued transformation in a rapidly changing market environment. This role offers the opportunity to make a significant impact on the organization's future success and growth.