The Vice-President, Marketing and External Communications will report directly to the President and CEO and will be a key member of the Executive Committee. Their main responsibilities include developing and implementing marketing, external communications, and government relations strategies for the entire organization and its subsidiaries. The Vice-President will play a crucial role in positioning the marketing function as a strategic tool for brand awareness and growth, aligning it with the organization's business objectives.In addition to leading efforts to refine market understanding and segmentation, the Vice-President will focus on highlighting the organization's social and economic impact to enhance its credibility and reach. They will also contribute to the development and implementation of the organizational strategy by supporting external communications and government affairs efforts with key stakeholders. Overall, the Vice-President, Marketing and External Communications will be instrumental in driving the organization's marketing and communication initiatives to achieve its goals and objectives.