The client is seeking a Social Media Business Director to lead and evolve its social media offering. This is a senior leadership role that combines strategic thinking, commercial acumen, and deep social expertise, with responsibility for shaping social strategy across a portfolio of major clients. The role focuses on driving business growth through strong senior stakeholder relationships and building a high-performing social team.
Key responsibilities include leading the social media vision, strategy, and service offering; acting as a senior strategic partner to key clients and internal stakeholders; identifying and driving new business opportunities and revenue growth; and overseeing integrated campaigns spanning social, content, creative, paid, and analytics. The director will also own forecasting, budgeting, and account profitability, and will champion innovation by exploring emerging platforms and new technologies to support agency-wide progress.
Candidates should bring significant agency-side social media experience at director level or in senior leadership roles, along with proven experience leading complex, multi-channel social campaigns. The client expects strong commercial expertise with responsibility for revenue growth, forecasting, and profitability, as well as confidence managing senior and C-suite stakeholders. Experience building, mentoring, and leading high-performing teams is essential, alongside a strong interest in social innovation, cultural trends, and emerging technology. The role is London-based with a hybrid approach.