The client is seeking a Senior Director of Storytelling & Audience Growth to lead their efforts in developing and implementing comprehensive strategies to elevate the organization's brand and engage diverse audiences effectively. This role involves overseeing a team responsible for crafting compelling narratives that align with the client's mission and vision. The ideal candidate will have extensive experience in media, marketing, and communications, with a proven track record of increasing visibility and engagement through innovative storytelling approaches.
Core responsibilities include leading the development of content strategies, managing cross-functional teams, and collaborating with stakeholders to ensure consistency in brand messaging. The Senior Director will be tasked with analyzing audience insights to inform strategy and drive growth. This role requires the ability to oversee digital marketing campaigns, social media strategy, and public relations efforts. Additionally, the candidate should possess strong leadership and project management skills to ensure timely delivery of initiatives that meet organizational objectives.
The successful candidate will hold a bachelor's degree in a relevant field, with considerable experience in a similar capacity, ideally within a non-profit or mission-driven environment. A master's degree and experience in leading digital transformation initiatives are preferred. While the position offers flexibility, proximity to the client's headquarters for occasional in-office meetings may be necessary. There may also be minimal travel required for key events and conferences to further the client's outreach and storytelling initiatives.