The client is seeking a seasoned Senior Director of Digital Acquisition and Growth to lead the strategy, execution, and optimization of digital marketing initiatives focused on customer acquisition, engagement, and retention within financial services. This role will drive profitable growth through data-driven marketing, leveraging a strategic approach to scale growth initiatives across multiple digital platforms and ensuring measurable outcomes across the customer journey.
Key responsibilities include defining and implementing comprehensive digital acquisition strategies aligned to corporate growth objectives, leading cross-functional teams to develop innovative campaigns across paid search, paid social, SEO, programmatic advertising, and other digital channels, and conducting continuous performance optimization using A/B testing, audience targeting, and advanced analytics. The role also oversees full-funnel marketing from awareness through conversion, collaborates with analytics teams to establish and track key performance indicators and reporting dashboards, and manages relationships with external vendors such as advertising platforms, technology providers, and strategic partners.
The client expects 10+ years of experience in digital marketing, performance marketing, or growth marketing, along with proven leadership in managing large-scale marketing budgets and teams. Candidates should demonstrate success scaling customer acquisition and revenue growth in financial services or related industries, have extensive experience across paid media, SEO, web analytics, and marketing technology, and possess strong knowledge of attribution models such as multi-touch attribution and incrementality testing. Additional qualifications include expertise using analytical tools (such as web analytics and CRM/marketing automation platforms), strong stakeholder management skills with senior executives and cross-functional partners, and a bachelor’s degree with advanced degrees or certifications preferred.