The client seeks a Senior Director, Communications & Public Relations to develop and execute strategic communications and public relations plans that generate positive exposure and broaden brand awareness. This role will spearhead comprehensive public relations for the company brand, provide hands-on support for key projects, and lead media relations strategies that strengthen messaging and support business objectives across internal and external audiences, including demand generation for multiple hotels.
Key responsibilities include designing and executing high-impact communications strategies across traditional and new media to increase visibility and revenue. The Senior Director will serve as a trusted media liaison and advisor to owners and senior executives, acting as a company spokesperson, while leading crisis communications, reputation management, and executive thought leadership through materials such as talking points, briefing resources, and media-ready content. The role will also amplify experiential activations through tastemaker and influencer collaborations, direct large-scale events with cross-functional teams and internal/external partners, and monitor industry practices and trends to ensure consistent representation across both brand and property levels.
Qualifications include a college degree in communications, public relations, or a related field, along with strong written and verbal communication skills and proven leadership abilities. The candidate should have experience managing external public relations agencies, crisis management experience, and demonstrated program and project management capability, with mature judgment around escalation and stakeholder balance. The role requires the ability to manage multiple priorities under pressure, direct and streamline internal communications, oversee and manage communications budgets and teams, mentor on-property leadership and marketing teams, and travel throughout the US, Mexico, and Canada.