The client is seeking a Senior CRM Coordinator to join a focused team responsible for advancing a multi-channel CRM strategy. This role offers an opportunity for someone eager to transition from a Coordinator position to a strategic role with significant campaign ownership, without direct line management responsibilities. The successful applicant will coordinate and execute email, SMS, and direct mail campaigns, with a particular focus on designing and implementing lifecycle automation and customer journeys. This is a new initiative for the team, allowing for meaningful impact on how the business engages with its customer base throughout their entire lifecycle.
Key responsibilities include driving CRM strategies across various channels such as email, direct mail, and SMS, developing and executing lifecycle and automation campaigns, and delivering comprehensive campaigns from concept to analysis. The coordinator will manage day-to-day CRM operations, ensuring smooth and timely delivery of campaigns and seasonal initiatives. Additionally, analyzing campaign performance data to provide insights and recommendations is crucial, as well as working closely with creative, ecommerce, and retail teams to align CRM activities with broader business objectives. Staying informed about industry trends and best practices is also expected.
The ideal candidate will have a minimum of two years of experience in CRM, email marketing, or digital marketing roles with a strong ability to develop and manage campaigns. Experience with direct mail campaigns, proficiency in Excel, and skills in interpreting campaign performance metrics are essential. Familiarity with Email Service Providers like Bloomreach, Braze, or Salesforce Marketing Cloud is required. Preferred qualifications include a background in the retail or ecommerce sectors, Google Analytics expertise, and knowledge of the Bloomreach platform. The interview process includes an initial informal meeting followed by a face-to-face interview. Interested candidates are encouraged to apply with their CV.