The client is seeking a Senior CRM Coordinator to join their focused team and enhance their multi-channel CRM strategy. This role offers an excellent opportunity for someone prepared to advance from a Coordinator position and contribute to the development of campaigns and strategic initiatives without direct line management duties. The position involves hands-on work with email, SMS, and direct mail campaigns, emphasizing lifecycle automation and customer journey building. The successful candidate will have a significant impact, shaping customer engagement strategies across their complete lifecycle.
Key responsibilities include driving CRM strategy across various channels, spearheading lifecycle and automation campaigns, and managing end-to-end delivery of campaigns. The role involves analyzing campaign performance using Excel and analytics tools to provide insights and recommendations for enhancing engagement, retention, and revenue. Collaboration with creative, e-commerce, and retail teams is essential to ensure alignment with broader business objectives, and staying informed of industry trends and best practices will be crucial to maintaining effective and compliant campaigns.
Ideal candidates will possess at least two years of CRM, email marketing, or digital marketing experience, with a strong track record in campaign development from concept to analysis. Proficiency in Excel and experience with direct mail campaigns and using Email Service Providers like Bloomreach, Braze, or Salesforce Marketing Cloud are required. The ability to commute to the office three days a week is essential, while a background in retail or e-commerce, Google Analytics experience, and familiarity with Bloomreach or similar platforms are preferred. This is an excellent opportunity for a CRM professional to take ownership and drive the channel forward.