This position offers a unique opportunity for a Senior Lifecycle CRM Executive to influence multi-channel lifecycle journeys and execute impactful, data-driven CRM activities within a dynamic and fast-paced environment. The role focuses on customer experience, experimentation, and continuous improvement, critical to driving engagement and value. The client is a digital organization investing in their CRM capabilities to enhance personalization and automated marketing across their vast user base, with a strong emphasis on innovative and collaborative work culture.
The successful candidate will be responsible for building and scheduling lifecycle, transactional, and promotional campaigns using Braze, across channels such as email, push notifications, SMS, and in-app messaging. Key responsibilities include supporting automated journeys like onboarding, renewal, and re-engagement workflows, while keeping content relevant with seasonal and current offers. The role also involves segmentation, tagging, and personalization to render dynamic content correctly, alongside monitoring and optimizing the performance of live journeys. Collaboration with internal teams is essential to meet business and compliance requirements, as is supporting quality assurance and end-to-end testing for complex builds.
Candidates should have strong commercial experience in CRM or lifecycle marketing, preferably in digital or subscription-based environments, with hands-on experience using Braze. You should be confident in using A/B testing and campaign performance metrics, and be a clear communicator comfortable with cross-functional collaboration. Managing multiple campaigns in a rapidly changing setting is also crucial. The role promises professional growth through exposure to multi-channel marketing and opportunities to shape lifecycle strategy. This is a chance to enhance your CRM skill set in a data-driven and experimental environment.