This is an exciting opportunity for a CRM specialist ready to take on greater responsibility as a Senior CRM Executive. In this role, you will be responsible for shaping lifecycle strategies, creating automated journeys, and enhancing customer engagement across email, SMS, and direct mail channels for an established retail brand. This position offers a chance to significantly impact how the client connects with millions of customers. The organization maintains a strong national presence and has a highly successful digital offering, with customer experience being central to its strategy and CRM being a vital growth driver.
As the Senior CRM Coordinator, you will be pivotal in planning and executing CRM strategies, leading campaigns from concept to delivery across various channels, including email, SMS, and direct mail. You are expected to manage the day-to-day operations of campaigns while analyzing performance data to provide actionable insights and recommendations. Ensuring smooth business-as-usual activities and effectively prioritizing workloads while supporting broader team initiatives are also part of the role. Additionally, you'll contribute to developing an evolving CRM roadmap, with a focus on delivering high-quality, insight-led customer communications.
Your strong commercial experience in CRM or digital marketing environments, along with confident end-to-end campaign development skills, are essential for success in this role. Proficiency in Excel and comfort with interpreting customer and campaign data will enable you to analyze performance and translate insights into actionable improvements. A proactive mindset and ability to prioritize tasks effectively will be beneficial. The client offers hybrid working arrangements and a supportive team culture, providing a stable environment to advance your CRM career.