The client is seeking a Senior Assistant Vice President for Integrated Marketing Communications at their organization. This executive-level role reports to the Vice President for University Communications and Chief Marketing Officer and is responsible for developing and implementing an integrated marketing strategy to enhance the client's brand and reputation. The successful candidate will lead a team in managing various marketing efforts, including creative services, web and digital strategy, and brand marketing, while ensuring alignment with the client's strategic initiatives.
The ideal candidate will be a transformational leader who can launch and sustain the client's new brand identity and strategy. They will work closely with academic and administrative units, including medical marketing, to coordinate and integrate marketing efforts across the organization. This individual will provide executive-level guidance, oversight, and representation, positioning the client as a national leader in integrated marketing strategy and brand stewardship.
Overall, the Senior Assistant Vice President will play a crucial role in driving an integrated and data-informed marketing strategy that supports institutional priorities and enhances the client's visibility locally, nationally, and globally. They will inspire a high-performing team, bring deep marketing expertise, and demonstrate collaborative leadership to ensure the success of the client's marketing communications efforts.