A Senior Account Analytics Analyst role within a client-focused analytics team in a digital marketing environment, responsible for delivering strategic, data-driven insights across multiple client accounts. The position blends technical analytics capability with commercial thinking and stakeholder management, supporting marketing effectiveness and business growth through analysis of both online and offline marketing and consumer datasets.
Key responsibilities include analyzing large-scale online and offline marketing and consumer data, delivering strategic insights to improve campaign performance and return on investment, and supporting and interpreting Marketing Mix Modelling (MMM) outputs. The role also involves conducting advanced analysis using SQL and Python and/or R, and presenting findings and recommendations directly to clients in a clear, actionable way.
The ideal candidate has experience in analytics, marketing analytics, or data science, with strong statistical foundations including A/B testing, confidence intervals, and modelling uncertainty. Hands-on experience with MMM or advanced modelling is expected, along with strong SQL and Python/R capability and familiarity with Tableau or similar BI tools, plus an understanding of digital advertising, attribution, and targeting methods. Excellent communication and client-facing skills are required, along with the ability to partner with cross-functional teams across media, sales, product, and account management.