the client is seeking a Regional Director of Marketing Communications to lead marketing efforts for a group of three luxury boutique hotel properties across North America, including the development of distinct brand images for each property. This role will support growth in occupancy and rates, while increasing ancillary revenue through food & beverage, spa, and other guest activities driven by high-end luxury visitors.
the Regional Director will develop and execute marketing strategies across public relations, social media, digital, eCommerce, customer relationship marketing, sales marketing, and supporting collateral. The role will also lead the creation of distinctive content—including photography and video—designed to deliver compelling storytelling across all marketing channels, and will take primary responsibility for writing annual marketing plans.
the position will ensure that communications align with each property’s positioning, and it will develop strategies, identify and implement relevant partnerships and sponsorships, and help shape unique guest experiences in collaboration with the operations team and a guest experience curator. Requirements include 10 to 15+ years in marketing roles, experience with luxury consumer goods or luxury consumer services, strong knowledge of luxury style and brand nuance, demonstrated success building brands and delivering results, and the ability to influence effectively while managing a remote team; a personal interest in the outdoors and adventure may be beneficial.