The VP of Marketing position is with a PE-backed B2B2C SaaS company, with the opportunity to work remotely. The private equity client is seeking a VP of Marketing to lead one of its portfolio companies and is prepared to heavily invest in driving the company's scale through organic methods. The compensation package includes a competitive salary, annual bonus, and equity grant, making it a compelling economic opportunity. The company operates on a SaaS business model in the B2B2C end market with revenue under $15 million, and the hold period is planned for an exit in 2027 through a control buyout.
The investment thesis for the VP of Marketing role is to transform the business and drive it to scale ahead of the planned 2027 exit. The focus is on organic growth by capitalizing on a large domestic total addressable market (TAM) with a disruptive subscription offering. The goal is to expand the TAM by diversifying into adjacent end markets and professionalizing the company's marketing strategies to achieve growth and success.