Drive executive-level impact on nationwide commercial strategy by leading a large, established sales infrastructure with a transformation mandate. This role focuses on shaping long-term plans aligned to organizational goals, identifying growth opportunities, and strengthening market positioning within the FMCG sector.
Develop and implement long-term strategic plans; analyze market trends and competitive dynamics to uncover expansion opportunities; and partner with C-suite executives to align operational activities with strategic objectives. Lead cross-functional teams to execute strategic initiatives, provide insights and recommendations to optimize business performance, oversee key partnerships and alliances, and monitor execution by measuring the impact of strategic programs against organizational goals.
Ensure compliance with relevant industry standards and regulatory requirements. The role typically requires progressive executive sales leadership experience in FMCG, demonstrated experience leading nationwide sales operations with large teams, exposure to General Trade and Modern Trade channels, and a track record of aggressive revenue and market share growth. Strong negotiation and stakeholder management skills are required, along with a strategic mindset and strong execution capability; fluency in Thai and strong English communication are expected, with additional experience in high-volume FMCG categories and transformation or commercial restructuring projects considered advantageous.