The client is seeking a Head of Marketing with overall responsibility for the marketing function of a leading healthcare organization and significant impact on the organization’s transformation toward data-, service-, and platform-oriented business models. In this role, you will lead, organize, and continuously develop the entire marketing area in Germany, including marketing functions of relevant subsidiaries, and communicate vision, goals, and priorities to foster trusted cross-functional collaboration.
You will develop and continuously evolve the marketing strategy in line with company objectives as well as market and target group needs. Responsibilities include deriving and implementing strategic initiatives, advancing digital marketing approaches and innovative services, and steering the effective execution of all marketing activities and campaigns. The role also involves building and further developing KPI, reporting, and performance controlling structures to enable data-driven management of marketing success, optimizing processes and structures, and ensuring efficient budget use.
Successful candidates will have a degree in business administration, marketing, communications, or a comparable field, along with several years of solid experience in strategic and operational marketing and proven leadership experience in a senior role managing larger teams and complex organizational structures. You will bring expertise in B2B and B2C marketing, brand management, service commercialization, and cross-channel marketing management, demonstrated achievements in transformation, integration, and change projects, and experience setting up and managing KPI and performance controlling systems. Strong stakeholder management, secure communication skills in politically sensitive environments, a strategic mindset combined with high execution orientation, excellent German and business-level English, and the ability to align people, departments, and interests are expected; the position includes a direct reporting line to senior management with significant scope to shape the marketing transformation.