The client is seeking a Marketing Transformation Director based in London. This role will lead efforts to modernize marketing capabilities and drive data-informed strategy, with a focus on advanced analytics and actionable marketing insights.
Responsibilities will include overseeing marketing transformation initiatives end-to-end, translating business goals into measurable priorities, and ensuring that insights from advanced analytics are incorporated into marketing planning and execution. The role will also be expected to partner cross-functionally to improve performance measurement, optimize marketing approaches, and support continuous improvement across marketing processes.
Candidates should have senior experience in marketing transformation, analytics-driven marketing, and delivering measurable improvements through insight and experimentation. Strong leadership, stakeholder management, and the ability to guide teams in adopting new ways of working are expected for success in this position.