The client is an award-winning national cannabis-related industry brand. This role offers unique opportunities to work with C-suite guidance to develop and implement a holistic marketing strategy that supports brand positioning, product portfolio direction, pricing strategy, promotional strategy, packaging, digital marketing, and clear, consistent messaging.
The ideal candidate has a bachelor’s degree in marketing and a demonstrated track record of success in marketing leadership roles within the CPG industry, with at least seven years of relevant experience. Some experience within the cannabis industry is required. Strong strategic skills are essential, including an understanding of pricing strategies and brand positioning, along with the ability to analyze data analytics and market trends.
The candidate should support the brand’s equity and be able to thrive in a fast-paced environment while maintaining strong attention to detail. This is expected to involve coordinating cross-functional marketing priorities to ensure marketing plans are executed thoughtfully and consistently.