The client is seeking a Marketing Director to lead the design and implementation of brand strategy with the goal of increasing profitability. This role is responsible for coordinating across marketing, supply chain, sales, operations, and finance to support the U.S. strategic plan, while ensuring alignment with global strategic guidelines and making adjustments as needed for U.S. relevance. The Marketing Director will oversee and protect brand equity in the U.S., and clearly communicate brand strategy and positioning to internal divisions.
The role will develop and execute brand plans, including marketing and communications, and define operational trade and commercial programs aligned to volumetric and financial objectives. Responsibilities include leading brand performance measurement through key metrics and business tracking systems, addressing issues and barriers that may impact plan achievement, and developing and managing brand advertising and promotions budgets with recommendations for overall brand budgeting. The Marketing Director will share best practices with Americas divisions, co-own brand sales performance in partnership with divisions, and collaborate with agencies to build equity drivers such as media, events/PR, digital marketing, social, CRM, brand graphic guidelines, and on- and off-premise programming.
The Marketing Director will also conceptualize, develop, and execute merchandising and point-of-sale initiatives supporting the brand plan, and partner with regional field marketing teams to drive field execution. The role requires 8–10 years of brand marketing experience in positions such as Brand Manager or Marketing Director, along with premium wines and spirits or luxury goods experience. A bachelor’s degree in marketing or a related field is required, with an MBA preferred; candidates should have strong luxury industry knowledge, exceptional execution of complex efforts, and strong interpersonal, influencing, communication, and organizational skills, as well as the ability to manage cross-functional stakeholders and agencies.