The client is seeking a Marketing Director to lead promotion, public relations, and user growth. The role focuses primarily on marketing and promotional efforts, with responsibilities that typically include managing campaigns and driving measurable growth. Strong emphasis is placed on data analysis to support decision-making around marketing performance.
The Marketing Director will oversee digital advertising activities at a high monthly volume and will be expected to manage performance against key indicators such as customer acquisition cost, repurchase rate, and customer unit price. The position requires extensive experience in social media marketing, advertising and marketing, and in areas including SEO and website traffic analysis. The role also involves reviewing marketing materials to ensure compliance with cannabis advertising rules and regulations.
Preferred qualifications include experience working with news, media, and print media, along with demonstrated familiarity with cannabis industry marketing. The ideal candidate will have extensive experience in social media and social networking, supported by social analysis tools, and strong skills in writing and creating SEO-focused content. The role requires the ability to collaborate effectively with executive management, suppliers, retail personnel, and creative teams.