The client is seeking a Marketing Director to develop, manage, and implement organization-wide marketing and business development programs that increase customer engagement and support the bank’s growth initiatives. This role includes direct oversight of marketing teams and leadership of enterprise brand and communications efforts aligned with the organization’s mission and strategic goals.
The Marketing Director will be responsible for executing digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions, while ensuring consistent messaging across internal and external audiences. The role also involves directing social media strategy, managing marketing communications and collateral, preparing and executing annual marketing and business development plans coordinated with strategic growth objectives, and overseeing brand representation of branches and facilities from a marketing perspective.
Additional responsibilities include managing the organization’s website and messaging across member-facing digital channels to maximize usage, cross-selling, and engagement while maintaining regulatory compliance. The director will use data to analyze campaign performance against key metrics, conduct market research to understand member preferences and behaviors, and translate insights to improve personalization and retention strategies. The role also includes overseeing community giving efforts and external event representation, leading and developing the marketing and business development teams (including staffing and performance management in coordination with Human Resources), staying current on industry developments, and ensuring adherence to company policies and banking regulations.