The Marketing Director role is a strategic position within a B2C investment business, offering the chance to influence marketing strategies at the board level and manage extensive budgets.
This role focuses on lead generation and shaping the brand's future. The Marketing Director will have the opportunity to drive the vision and execution of a comprehensive marketing strategy aimed at increasing B2C leads and revenue.
The position requires a leader who can motivate and enhance the capabilities of the marketing team to achieve high performance.
The ideal candidate will define and implement marketing strategies that emphasize lead generation, conversion, and brand growth. This involves managing various performance channels, including SEO, PPC, social media, and email marketing, while analyzing market trends and competitor activities to distinguish new opportunities.
A key aspect of the role is collaborating with sales and leadership teams to ensure alignment in objectives and support the conversion process. Oversight of the marketing budget to enhance ROI and cost efficiency is crucial, alongside maintaining brand consistency and creative direction across all initiatives.
Applicants should possess director-level experience in marketing strategy, particularly in lead generation and conversion, with advanced knowledge of SEO and web analytics. The role requires someone skilled in managing large budgets with proven ROI success, and who has a strong grasp of commercial market dynamics and customer behavior.
Expertise in marketing best practices and compliance, ideally with a background in financial products, is valuable. Strong leadership and communication skills are essential, with experience in CRM platforms like Pipedrive or HubSpot.
Based in North West England, the position requires a commitment to working on-site 3-4 days a week, offering a competitive package.