The Marketing Director position offers an excellent opportunity for an experienced professional to lead and shape the strategic direction of a well-established organization within the F&B industry.
The role involves full strategic ownership, with responsibilities spanning the formulation and execution of brand strategy across all channels.
The aim is to consolidate retail and e-commerce efforts into a cohesive growth engine while ensuring campaigns drive current sales and strengthen the brand for future success.
With full accountability for P&L and ROI, the director must embed a customer-centric mindset, using insights to anticipate and address consumer needs and cultural trends effectively.
Creative storytelling and calculated risk-taking are emphasized to help differentiate the brand in a competitive market.
Elevating the omni-channel experience is crucial, with a focus on integrating digital, in-store, and delivery touchpoints to enhance engagement and conversion rates.
The role also involves expanding e-commerce and CRM efforts, increasing customer lifetime value, and implementing data-driven loyalty initiatives.
A key component of the position is inspiring and developing a high-performing marketing team through effective coaching and empowerment strategies.
Candidates should have over ten years of business experience, with a minimum of three years in a senior marketing role within fast-paced consumer industries, such as F&B, QSR, or retail.
Demonstrated expertise in integrated brand, retail, and digital strategies is necessary, alongside experience in managing substantial marketing and media budgets.
Strong commercial acumen is required, balancing brand-building with performance marketing while understanding P&L, ROI, and market share dynamics.
Successful applicants will be skilled in data-driven marketing, CRM, and customer experience.
The client offers a competitive salary, additional benefits, opportunities for career growth, and a collaborative work environment.
This position is an excellent opportunity for someone ready to make a significant impact as a Marketing Director.