the client is building decentralized marketing infrastructure protocol for web3 and the metaverse. This two-sided platform supports web3 marketing by helping brands acquire, activate, and engage relevant communities across blockchains and social platforms. the protocol functions as a community engine that discovers, tokenizes, and activates communities in the metaverse by connecting brands with nft creators and holders.
On the client’s behalf, the client is seeking a Head of Product to oversee all aspects of the product from design through launch and continuous improvement. The role will develop and align product vision and strategy with customer needs, business growth, and the overall technology direction. Responsibilities include owning the product lifecycle for the two-sided marketplace across B2C users and B2B brands, defining product requirements and roadmaps (including feasibility, time, cost, and impact), partnering cross-functionally with engineering, operations, and marketing, and gaining deep insight through user/customer research and data analysis.
The ideal candidate will bring extensive product experience in blockchain/web3 environments and, ideally, experience in adtech (as a plus). The role typically calls for at least 8+ years of product experience with 5+ years in product leadership, along with experience pricing digital marketing products or campaigns and familiarity with core industry performance metrics such as cpa, cpm, and cpc. The Head of Product will be expected to lead and mentor a product team including product managers and ux designers, establish and monitor product success metrics and kpis, translate customer needs and market trends into technical product plans aligned to business strategy, and manage multiple priorities in a fast-paced environment; the opportunity may require relocating to barcelona to work in person with the founding team.