The client is seeking a Head of Performance Marketing to lead advanced analytics and marketing insights that drive measurable growth. This is a permanent role based in London, responsible for shaping and overseeing performance marketing strategy and execution across relevant channels.
The role will focus on using data to guide decisions, optimize campaigns, and improve marketing effectiveness. The successful candidate will be expected to translate performance metrics into actionable insights, support continuous testing and optimization, and ensure marketing activities align with business goals.
Key qualifications include demonstrated leadership in performance marketing and a strong analytical mindset. The client will look for someone who can manage and interpret marketing performance data effectively, communicate insights clearly, and build processes that enhance reporting, measurement, and overall campaign outcomes.