The client is seeking an experienced and strategic Head of Marketing to lead marketing efforts and expand the brand’s presence in the rapidly evolving world of zero-knowledge proofs (ZKPs) and decentralized technology. The role will define and execute the go-to-market strategy, drive customer acquisition, and position the company as a leader in the ZKP space. This is expected to support business growth through brand building, demand generation, and clear value proposition communication.
Key responsibilities include developing and implementing a marketing strategy aligned with company objectives, owning brand positioning and messaging across channels, and overseeing creation of high-quality content such as whitepapers, case studies, blog posts, and webinars to establish thought leadership. The Head of Marketing will lead demand generation initiatives using digital marketing, events, and partnerships, collaborate with business development to produce marketing collateral and presentations, and conduct ongoing market research to refine strategy based on industry trends. The role will also build strategic partnerships within relevant blockchain and ZKP ecosystems and provide leadership to a marketing team.
Candidates are expected to have a strong background in blockchain marketing, with at least several years of marketing experience and a demonstrated focus on blockchain; experience with zero-knowledge proofs is highly preferred. The ideal profile includes strategic vision to align marketing initiatives with business goals, proven people management and team leadership experience, and the ability to translate complex technical concepts into accessible content. Additional requirements include proficiency with marketing analytics and data-driven decision-making, B2B experience aligned to customer needs, strong written and verbal communication skills, and adaptability to thrive in a fast-paced, innovative environment.