The client is seeking a strategic Head of Marketing to drive brand building and support business growth within a fast-paced consumer business in Quezon City. This role includes a clear progression plan and is expected to lead marketing strategy and campaign execution to strengthen brand visibility and market presence.
Key responsibilities include developing and implementing comprehensive marketing strategies aligned with business objectives, overseeing the planning and execution of marketing campaigns, and leading market research to identify trends, customer preferences, and competitive insights. The Head of Marketing will collaborate with cross-functional teams to align marketing with sales and operations, manage and optimize the marketing budget to maximize return on investment, and lead digital marketing initiatives such as social media, SEO, and online advertising. The role also involves monitoring and analyzing marketing performance metrics to ensure effectiveness, as well as leading and mentoring a team of marketing professionals to achieve departmental goals.
The successful applicant should have a strategic brand building background within FMCG and/or retail, along with demonstrated expertise in developing and executing marketing strategies for market-leading brands and new brand launches. The client expects proven leadership ability to inspire a team, along with grit, resilience, and agility, an entrepreneurial growth mindset, strong analytical and decision-making skills, and exceptional communication and presentation abilities.