The client is a fast-growing Kenyan retail business with a strong national footprint and an ambitious growth agenda. It is strengthening its position as a leading retailer in Kenya while expanding relevance across more counties and, over time, into the wider East African market. the next phase of growth requires closer integration of physical retail excellence with loyalty, e-commerce, fintech-enabled customer engagement, and data-driven consumer insight.
The client is seeking a senior marketing and innovation leader to lead the corporate marketing strategy and innovation agenda for a fast-scaling retail organization with national and regional growth ambitions. The role will develop and execute a strategy to strengthen brand positioning and support market leadership, bridging in-store excellence with digital-first customer engagement through loyalty and e-commerce and data-led initiatives. The successful candidate will champion innovation across fintech, modern FMCG, consumer experience, and retail formats, using deep insight into Kenyan and East African consumers to shape locally relevant marketing strategies.
the role typically requires a minimum of 12 years of relevant experience, ideally across retail, consumer goods, FMCG, fintech, e-commerce, or data-driven consumer experience environments. The ideal candidate has strong marketing leadership with demonstrated commercial impact, world-class corporate strategy capability at senior leadership level, and confidence using analytics to inform customer propositions, loyalty, campaigns, and innovation. Experience connecting physical retail performance with digital innovation is expected, along with a deep understanding of Kenyan and/or East African consumer behavior and retail dynamics. The client is looking for a commercially minded, forward-looking leader who can influence executive stakeholders, balance ambitious innovation with practical execution, communicate in English and Swahili fluently, and thrive in a fast-scaling, performance-oriented environment.