The client is seeking a Head of Marketing Analytics to lead advanced analytics and marketing insights in a permanent role based in London. This position focuses on using data to drive performance improvements, inform strategy, and strengthen marketing decision-making across the organization.
The Head of Marketing Analytics will oversee the development and application of marketing analytics capabilities, including performance measurement, insights generation, and the translation of findings into actionable recommendations. The role will typically involve aligning analytics priorities with business goals and ensuring that reporting and analysis support effective marketing planning and optimization.
The client expects a strong analytics leader with expertise in advanced analytics and marketing insights, along with the ability to communicate clearly and influence stakeholders. This role will be responsible for managing analytics work to deliver meaningful outcomes and may include mentoring and coordinating a team to improve data-driven capabilities.