The client is seeking a Head of Marketing Analytics to lead advanced analytics and marketing insights. In this senior role, you will set the analytics direction, translate marketing and customer data into actionable insights, and guide how performance measurement informs marketing strategy.
You will oversee the development and use of analytics capabilities to understand customer behavior and optimize marketing effectiveness. This may include establishing reporting and measurement approaches, improving insight quality, and collaborating with cross-functional stakeholders to ensure analytics is used to support decision-making.
Candidates should have strong leadership experience in marketing analytics or a related analytics function, with the ability to drive advanced analysis and communicate insights clearly to business partners. A background in marketing performance measurement and data-driven optimization is expected, along with the ability to manage priorities in a fast-paced environment.