This role offers the opportunity to lead the Marketing Analytics function within a major consumer brand, taking ownership of how marketing effectiveness is measured and influencing significant investment decisions through advanced analytics. The client operates at a significant scale, using data to connect millions of customers with a large network of partners, and invests heavily in analytics to drive decision-making and commercial growth. This position involves shaping the end-to-end marketing effectiveness strategy, focusing on Marketing Mix Modelling, incrementality testing, and attribution.
The successful candidate will lead a team of marketing analytics specialists, managing the strategy for marketing effectiveness across various models and tests while collaborating with third-party providers to optimize outcomes. Responsibilities include designing and executing incrementality tests, advising on channel optimization, top-of-funnel performance, and long-term brand investment, as well as influencing senior leadership regarding ROI for substantial marketing investments. Team management involves overseeing a group of 5-8 analysts within a broader data-driven function.
Applicants should have strong commercial experience in marketing analytics, particularly within large or complex organizations. Expertise in Marketing Mix Modelling, attribution, and incrementality testing is essential, alongside confidence working with cross-functional groups and advising senior leaders. Experience in managing analytics teams is required, and skills in SQL and Python are considered beneficial. The position offers opportunities to shape high-value marketing strategies and lead a growing analytics team.