The client is seeking a Head of Influencer Marketing to take ownership of its influencer and creator strategy. This role is designed for someone who understands how influencer partnerships perform and can turn creator relationships into commercially successful programs, particularly within the health, wellness, and nutrition creator space.
Key responsibilities include owning and shaping the influencer and creator channel strategy, leveraging and building an existing network, identifying and developing relationships with high-potential creators, and leading outreach, negotiations, and partnership development. The role will also involve creating longer-term creator and ambassador relationships, managing campaigns from initial idea through execution and optimization, and making commercially informed budget decisions using performance data to determine what works and where to scale.
The client is looking for strong experience in influencer, creator, or partnerships marketing, along with established relationships across health, wellness, and nutrition. Preferred candidates will have experience owning and scaling influencer programs, a commercial mindset focused on business impact, strong negotiation and relationship-building skills, and confidence working with budgets and performance data, with the ability to balance strategic direction and hands-on execution.