the client is a fintech company specializing in digital remittance services for immigrant populations, with an expansion focus on Latin American and Caribbean markets. The Head of Growth - LATAM & Caribbean will spearhead growth initiatives across these regions, with emphasis on user acquisition and engagement to strengthen market presence and enhance brand reputation among diasporan communities.
Responsibilities include developing and implementing strategic partnerships to support product growth, leading efforts to expand the regional user base, and overseeing operations related to the newly established LATAM and Caribbean markets. The role will also foster a strong and loyal user community, design and implement localized marketing strategies, and conduct market research to understand regional trends and user needs. Work will be done in collaboration with global headquarters and other offices to deliver an optimal localized experience, including engaging with local businesses to secure needed resources and ensuring alignment with deadlines and budget requirements.
The ideal candidate is growth-oriented and typically brings experience in the remittance or related digital consumer services space, with strong analytical and research capabilities. They are expected to have deep understanding of Latin American immigrant markets and a robust network within relevant communities, along with exceptional verbal and written communication skills. The role typically requires 7–10 years of sales and marketing experience, experience in new initiatives and business development, and the ability to adapt to global operational needs in a dynamic environment; advanced education is preferred but not mandatory.