The client’s Head of Digital (SVP) leads digital strategy, execution, and innovation to help nonprofit organizations grow fundraising revenue, deepen donor engagement, and build long-term supporter relationships. The role combines strategic leadership with hands-on expertise across digital channels, ensuring campaigns are data-driven, donor-centric, and aligned with each client’s mission and goals.
Key responsibilities include defining and leading the digital fundraising vision, partnering with nonprofit stakeholders to develop multi-channel digital strategies, and translating fundraising objectives into actionable plans with clear KPIs and performance benchmarks. The Head of Digital serves as a senior advisor to key clients by presenting campaign strategies, performance insights, and optimization plans to executive audiences, while providing guidance rooted in a deep understanding of each organization’s mission, audience, and funding model.
The role oversees the planning and execution of digital campaigns, including email fundraising and stewardship, paid media, website optimization and donation flows, and peer-to-peer and grassroots efforts, while ensuring consistent messaging and donor experience across all touchpoints. The Head of Digital establishes measurement frameworks and drives a test-and-learn culture through experimentation such as A/B testing, segmentation, and personalization; leads and mentors a multidisciplinary digital team; stays ahead of digital and fundraising trends to identify growth opportunities; and supports agency development through thought leadership and new business pitches. Qualifications include 10+ years of digital marketing experience with significant nonprofit fundraising or mission-driven experience, proven success driving measurable digital revenue growth, strong analytical and leadership capabilities, and excellent communication with senior stakeholders; preferred experience includes agency work serving multiple clients, familiarity with nonprofit CRM platforms, knowledge of charitable fundraising compliance and data privacy best practices, and experience with omnichannel campaigns that may include direct mail integration.