The client is seeking a brand leader to serve as Head of Brand and lead the next chapter of brand growth. This role is focused on brand leadership and stewardship rather than rebranding, with an emphasis on nurturing the brand’s existing strengths while building the systems, team clarity, and cross-functional alignment needed to scale. The successful candidate will bring both taste and operating rigor, demonstrating sharp judgment, low ego, strong follow-through, and the ability to build processes and manage people with pace.
Key responsibilities include stewarding the brand across channels and touchpoints, guiding creative output with a strong brand point of view, and partnering with growth and performance marketing to align brand and performance efforts. The role will collaborate with product to help tell the brand’s story across the collection as it evolves, own and evolve brand guidelines to ensure they remain clear and usable, and lead go-to-market strategy and campaign direction across channels. The candidate will manage and develop design, content, and social team members as well as freelance partners, and build tools, systems, and decision-making frameworks that improve quality and reduce routine founder dependency.
Success will be reflected in consistent brand presence across the company, improved judgment and execution, and clearer decision-making so teams can make brand calls without constant founder input. The client expects a leader who can internalize the brand deeply and apply it with consistency and discernment, translating taste into standards, feedback, and team performance. This role may be a good fit for someone with strong brand sensibility and execution, comfort working quickly with ambiguity, and experience managing both in-person and remote teams, with a preference for stewardship over reinvention.